Incense “hibi” means ‘day to day’, or daily in Japanese.

…Hibi Deep Cedar Wood incense   awakens your inner-strength and deep wisdom with a cool fragrance of woods reminding you of the crisp air of a cedar forest.
…Eight (8) incense match sticks in a box comes with a strike strip along the side and a non-flammable pad to lay the smouldering stick. Burn time per stick is 10 minute and fragrance will linger.